In advertising terms, beer logos are as important as a logo for any other consumer product. A logo defines the company and the product, giving the customer an immediate visual image and association. As with the marketing of any product, brewers have to persuade consumers to buy (and continue to buy) their products rather than …
Looking for an excuse to throw a beer party? Look no further. Beer tasting parties are trendy and hugely popular on the international party scene. What better way to please your guests than to plan a beer tasting event? Invite your beer-loving friends and any party lovers who would enjoy exploring the contemporary beer scene. …
Brewpubs across the US, trendy European gastro-pubs and up-market eateries in many countries are all doing it: cooking with beer. Beer is a versatile beverage that can add flair and flavor to simple dishes both sweet and savory. The benefits of using beer as a staple ingredient in a wide range of recipes are well …
Today beer guts or beer bellies are everywhere. These eye-catching beer guts are unfortunately and an all-too-common affliction of modern society’s affection for booze, a sedentary lifestyle and an abundance of fast food. Often, a large bulging beer belly is accompanied by fat in other areas of the body, especially a man’s chest. According to …
Forget the stereotyped notion that beer drinking is a male phenomenon. More women worldwide are drinking beer, particularly light ales, than ever before. The fact of the matter is that modern women no longer play a passive role in beer consumption or, indeed, in beer advertising. Women and Beer Advertising Do you remember those traditional, …
A microbrew is usually defined as a beer brewed commercially by a small brewery (a microbrewery) using craft brewing methods. Often the brewery makes up part of a brewpub, a brewery attached to a bar or restaurant. In order to survive, microbreweries have tended to look for niche markets not being supplied by the mega …
It is easy to make a list of things for which San Francisco is famous: steep hills; the Golden Gate Bridge; Dirty Harry; Haight Ashbury and the Summer of Love; the earthquake and fire; the Castro, gays and Harvey Milk; Pacific Fleet; the Gold Rush; Bullitt; Alcatraz; fog; sourdough bread; cable cars; Chinatown; Levis jeans; …
